So you’re planning on utilizing print marketing for your small business. You already know how to handle the planning phase and what to have in mind when you speak with a graphic designer. You’ve made your moodboards, established a timeline, figured out your brand message, and researched what your competitors are doing.
Now it’s time to move forward and put your plans into action.
Have a marketing message ready to go. Plan what you want to accomplish with your marketing and do your research (or speak to one of our experts!) to figure out how to make it happen. Are you trying to attract new customers? Advertise a new service? Promote an upcoming event or sale? Focus your efforts on this goal.
Know the possibilities
It’s important to be aware of what’s available. You can’t go wrong with the classics- vehicle wraps, yard signs, and business cards- but there’s a whole world of marketing possibilities available out there.
You want potential customers to already know your company’s name. In the past, lots of companies accomplished this with a catchy radio jingle or unique commercial. But nowadays, less and less people are listening to the radio in favor of music-streaming services… and ditching cable TV in favor of Netflix!
The following is a list of some examples of print marketing that could help push your business to the next level.
Stick it to the competition
Vinyl stickers and decals are an excellent way to add your branding to just about any surface. The scale is up to you, too.
Small decals are perfect for sticking on products you’re proud of.
For example, if your company provides fixtures for residential or commercial building, a decal with your company’s logo and contact information, placed somewhere subtle, is the perfect advertisement.
It shows pride in your work and makes it easy for customers to know where to go when they want to purchase quality products of their own.
You can also use adhesive vinyl on a larger scale. If your business has a storefront with a lot of window space, why not utilize that space?
We can put together custom graphics for you that will draw attention to your building and make it easy for customers to find you. It also allows customers passing by to take note of where you’re located and easily view your contact information!
A cut(out) above the rest
Interactive graphics have been around for centuries, but did you know they can be used as a print marketing tool?
The above images show “carnival cutouts”, the old-timey photo props that have a face-sized hole above an image- some depicting more ridiculous scenarios than others. Putting one of these at your business’s location, or at a booth at a fair or trade show, gives people something to gravitate toward.
In the age of social media, people love a photo op. Add your company’s logo and social media handle and wait for customers to post their photos! (And yes, we can print images this size!)
Typically, most people probably think of yard signs and business cards when they think about print marketing. But there are so many more options available for business owners today.
With our laser cutter and UV printer, we’re able to put graphics on just about any surface. For example, if you own a car repair business, why not create branded keychains?
If potential customers are seeing your company’s name and contact information every time they reach for their keys, your company name is already in their head. When they run into car issues, chances are good they’ll give you a call!
Stay relevant all year long
Everyone uses a calendar in some way on a daily basis. If you have custom branded calendars put together for the upcoming year and your company’s logo, social media handles, and contact information, your customers will be seeing your marketing all year long.
No matter what type of business you own or who your potential customers might be, there’s a budget-friendly way of reaching people with print marketing. Think outside the box and contact us today for help getting your business noticed in a big way!