As the owner of a small business, you know how important it is to gather a reliable customer base. Customers are your company’s lifeblood– everything you do is for them!
In the age of targeted social media marketing and SEO, though, gaining customers isn’t as simple as it once was. Back in the day, you could just place an ad in the newspaper and wait for the calls to come in.
Now, customers are flooded with hundreds of options for the goods and services they’re looking for. The ads that they see every day are curated by their recent search history.
There are lots of businesses out there trying to convince customers to choose them, and paying good money to do so.
Signs PDQ specializes in high-quality print services for businesses and can work with you to create designs that will capture attention and make your company memorable to potential customers.
But how do you decide what your graphics will look like and how they’ll be used?
Here’s how to prepare.
Quantity vs. Quality
Spending a lot of money on advertising doesn’t guarantee customers. You can pour as much money as you want into paid, targeted advertising, but if your ad doesn’t do a good job explaining to your customer quickly why you are the best, you don’t stand a chance.
This is why it’s important to think about what message you’re trying to send to customers. Sit down for a brainstorming session on your company’s unique brand and message.
Short and Sweet
Describe your business in a short paragraph. What services do you offer? What makes you unique? Do you offer great customer service, or pride yourself on being top of the line in quality?
What feelings do you want your brand to evoke? What’s the end result of a sale?
For example, say you’re a home insulation contractor. Once a customer has chosen your business and you’ve completed your work, your customer’s home is newly insulated. What are the feelings that come along with that?
Some that might come to mind include coziness and safety. They’ve chosen the best for their home, the place where they live with their family and spend much of their time.
If your company is a restaurant or bakery, think about what most of your customers come in looking for.
Will they leave feeling like they’ve made a healthy choice? Will they feel like they’ve indulged and purchased themselves a well-earned treat? Plan your marketing accordingly.
Eye on the Competition
Do some research on companies that are similar to you, or located close to you. Pay attention to their successes and failures.
What can you learn from their Yelp and Google reviews? Send someone into their location and ask them to take note of your competitor’s branding and quality.
Make a Moodboard
Sign up for a Pinterest account and browse through images. Create a special board for images and ideas that resonate with you, paying close attention to ads, logos, and designs that appeal to you.
This will make your conversation with a graphic designer much easier.
Having an idea of the visual mood you’d like to create with your branding and advertising means the designer you work with will understand exactly what you have in mind and be able to make your vision a reality.
Time is of the Essence
It’s always good to have a timeline in mind when starting a project, especially if your company’s services are seasonal.
If your busy season is the summertime, late fall and winter are a great time to start brainstorming so that everything’s ready by the end of spring.
The most time-consuming part of the process is the planning phase.
Once you begin work with our designers, your graphics can be completed within a week or two– depending on the quantity and size of what you’ve decided to get.
Begin the process with a timeline in mind so we can be sure to accommodate it.
Get the Ball Rolling
Send us an email today for a free quote. We’ll walk you through the details and make sure the end result is exactly what you’d been picturing.