Lighted channel letters are a beautiful and effective way to "light up your business". A standard for retail stores, malls, and strip centers, standard channel letters are also commonly used by hospitals, medical office complexes, and businesses who value visibility, day and night. Channel letters are customized to your location and come in an unlimited choice of color, material, font, and designs. UL-approved units are available. Reverse channel letters throw their light out of the back of the letter and reflect on the wall, giving the sign a sophisticated, soft, halo effect. Open-face channel letters get their color from exposed neon tubes and give you a less-expensive option with a completely different look. Let Signs PDQ work with you on your channel letter project.